Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
What a change we’ve undergone. Looking back, our country and society are almost unrecognizable in many respects. A strong work ethic, pride in a job well done, and hard work used to be the hallmarks of America and our society, but that seems to have changed. And I don’t think it’s all our fault.
In the wake of the COVID-19 pandemic, remote work became the norm for millions of employees worldwide. While this shift offered convenience and flexibility, it also blurred the lines between professional and personal lives, leading to increased stress and burnout. And it made many of us question the old way of working altogether.
As businesses reopen their physical offices, it’s time to reconsider the benefits of a dedicated workspace and the importance of establishing a healthy work-life balance. I mention this not because I’m stuck in the past and want to bring back 8-track tapes, but because the new model doesn’t seem to work.
I’m all for change and replacing the old ways with an updated method, I just have one criteria: That the new way or method is better than the old way or method. If it ain’t better, then we have to logically go back to what did work.
And if the new way turns out to actually be destructive, then wow, yes, we have to go back to what has worked for a few hundred years.
One of the serious challenges businesses face today is finding good employees and keeping them. Employee retention has been a common problem cited by many small business owners since 2020, and even before.
Even after partially bouncing back from the problems of 2020, small business owners are still facing challenges in finding and retaining good employees. According to a report from the Center for American Progress, turnover can cost anywhere from 16% to 213% of the lost employee’s salary, making it a significant expense for small businesses.
The Great Resignation has led to record numbers of U.S. workers voluntarily leaving their jobs, and over 4 million Americans had quit their jobs every month for 11 months straight as of April 2022. Small businesses face the additional challenge of contending with large corporations for top talent, with fewer resources to combat the issue.
So perhaps it’s time we discuss going back to work with both business owners and employees. Let’s at least have open discussions about it no matter what your opinions are on the matter.
Here’s how I see it:
The Pitfalls of Constant Remote Work
2. Increased Distractions
3. Social Isolation
The Benefits of Returning to the Office
2. Improved Focus and Productivity
3. Fostering Collaboration and Teamwork
4. Maintaining Work-Life Balance
Striking the Right Balance
While returning to the office offers benefits, it’s essential to strike a balance that works for both employers and employees. This can include:
To retain employees these days, small business owners will need to go beyond the basics and make their employees feel inspired, intrinsically motivated, appreciated, empowered, and supported in their health and well-being.
This can be achieved by implementing strategies such as conducting retention interviews with all employees, providing an outlet for anonymous feedback about management, offering opportunities for career development, and compensating employees at current market rates.
With all that said about making employees feel special and needed, I think that there is a certain amount of maturity we all need to accept at the same time. We need to re-grow up or re-grow a backbone. Much of life’s duties and tasks are thankless, that’s life. We don’t need constant pats on the back for raising kids and doing your job at work. That is what you’re supposed to do, you don’t get a gold star every day for doing it.
So although there are things employers can do to help us feel more appreciated, there is a lot we can do to face some of life’s realities. Not everything is worthy of a protest, not everything in our society is bad, not all employment is somehow trying to oppress you.
It’s time we pulled ourselves up by our bootstraps and got back in the game.
In the post-pandemic era, the importance of work-life balance has become increasingly evident. By returning to the office, employees can regain a sense of separation between their professional and personal lives, building improved focus, productivity, and overall well-being.
However, it’s crucial for organizations to prioritize a flexible and supportive environment that promotes a healthy work-life integration for their employees. And it’s time for us to grow up and not look for constant praise from everyone. Work is called work for a reason, it’s not playtime and it’s not a safe-space, it’s where grownups go to be productive and earn a living.
For insights on building brand loyalty and cultivating timeless relationships with your audience, check out my past article: How John Deere Built Timeless Loyalty Through Its Green Legacy.
And for further information about leaving a legacy, read: How High Standards, Integrity, and Reliability Build Authority for Your Business.
Join Our Marketing Newsletter! Stay updated with the latest marketing ideas, strategies, and best practices delivered to your inbox every other week. Click here to join.
If you have any questions or want to talk through some of these marketing ideas or get help creating them, reach out to me any time at: David@crosscopywriting.com
For expert assistance on marketing your brand, contact CrossCopywriting.com.
For a practical guide to promote Traditional American Values: 20 Ways to Infuse Your Marketing with Strong Work Ethics and Traditional American Values download the guide HERE.