Because Apparently, Just Listing Square Footage Isn’t Cutting It Anymore.

Listen up, you property-peddling people. The marketing gurus are screaming about storytelling like it’s the second coming of Christ. Why? Because your boring-ass listing descriptions and marketing messages are putting people to sleep faster than a double dose of Ambien.

Your Story: The Only Thing More Important Than That Overpriced Listing

Here’s the deal: Your story needs to connect and draw in your clients like a moth to a flame. And no, I’m not talking about your favorite story about that time you won the hot dog eating contest in college. Your story needs to be relatable to your future clients.

Why? Because telling stories that others can relate to builds a feeling of trust, understanding, and even familiarity. And newsflash: people usually buy what they’re familiar with and from people they’re familiar with. Shocking and groundbreaking, I know.

Storytelling: Not Just Another BS Trend

So the recent drumbeat of adding storytelling into your marketing and advertising isn’t just some hipster trend like man buns or avocado toast. It’s about connecting like-minded people to you. It’s to connect with clients and build a sense of trust, familiarity, and even community.

Ask yourself this, Einstein: Have you ever bought anything from someone you didn’t trust? And if you did, I bet you regretted it faster than a shotgun wedding in Vegas. (That’s right, sometimes what happens in Vegas follows your ass home)

Home Is Where the Trust Is (And the Commission)

When people move, they’re looking for their next “home.” Which you know, but do you realize the weight of that, numbskull? A sense of home also means a sense of community, trust, comfort, and yes, familiarity.

The Million-Dollar Question

So, why include storytelling in your marketing and copywriting? Here’s a thought, Sherlock:

So people can connect with your story (assuming you have anything interesting at all to say)
So people can feel a sense of community with you (crazy concept, right?)
To build a sense of relationship with you (yes, even with your charming personality)

The Bottom Line, You Meatheads

Get off your ass and start telling stories. And not just any stories — your stories. Stories that show you’re not just another soulless suit trying to make a quick buck. Stories that prove you actually give a damn about your clients and their dreams, because, maybe you have similar and relatable dreams.

Because if you can’t do that, you might as well pack up your “For Sale” signs and find a new career. Maybe try professional hot dog eating?

Remember, in this cutthroat world of real estate, it’s not just about the property anymore. It’s about the story you’re selling along with it. So start storytelling or start updating your resume. Your choice, hotshot.

Oh, for f*ck’s sake, you’re still here? Fine, let me spell it out for you, Sherlock.

My story? I’ve been dragging realtors like you out of the marketing Stone Age for over a decade. Yeah, you heard right. While you were busy color-coordinating your “For Sale” signs, I was neck-deep in marketing and journalism in the real estate industry, figuring out how to make you look less like a used car salesman and more like someone people might actually trust with the biggest purchase of their lives.

Want to make more money? Bring in more listings? Actually connect with future clients without them running for the hills? Then discontinue your cerebral proctology research and give me a call. I’ll whip your marketing into shape faster than you can say “overpriced fixer-upper.”

What’s that? Not feeling the warm and fuzzies yet? Tough sh*t. I’m not here to cuddle you — I’m here to make you successful. So, are you going to keep fumbling around in the dark, or are you ready to pay the big bucks to let a pro light the way to your financial success?

Ball’s in your court, hotshot. Contact me before your competition does, and let’s turn your sob story into a success story. Or don’t, and keep wondering why your phone isn’t ringing. Your choice. CrossCopywriting.com/contact.

Read on Medium.com HERE.