A Celebration of National Pride and Corporate Citizenship

It seems patriotism is a quickly fading sentiment. But is patriotism really a sentiment or is it an idea? A sentiment is “a view of or attitude toward a situation or event” as defined by Google. But it’s patriotism that built and defends a nation, a community and families. Patriotism is what makes one man willing to die for another man’s family.

So its got to be much more than just a sentiment. Its a part of us, it’s weaved into our very souls. That must be the reason companies who use patriotic massaging in their marketing have always done so well. Made in America actually means something to us.

In today’s politically charged climate, where loyalty to our nation is looked at as an insult by many, brand loyalty is increasingly influenced by values and beliefs and some are even recognized as patriotic brands. Again, it means something to us.

The Brand Keys survey, a comprehensive assessment of consumer perceptions, has revealed the top 20 most patriotic American brands for 2023. However, some have fallen off this list, and some have even kicked themselves off the list in a spectacularly public and sad display.

However, the companies still on the list give us all something to strive for, for 2024 and beyond.

Some of these brands have captured the hearts of consumers, while others have broken the hearts of consumers, but many have also demonstrated a deep commitment to embodying the spirit of patriotism in their operations and messaging.

Understanding the Criteria

The rankings are based on how well each brand embodies patriotism, as perceived by consumers. The survey, which evaluated 1,260 brands across various industries, was conducted with a wide sample of 6,150 consumers, ensuring a balanced representation of gender and political affiliation. Brands were assessed for their resonance with the single value of “patriotism,” highlighting the emotional connection consumers feel towards these brands.

The Importance of Emotional Engagement

Brands that successfully tap into emotional values, particularly patriotism, often witness heightened consumer engagement and loyalty. By aligning themselves with national pride and shared values, these brands create strong bonds with consumers, leading to favorable behavior and increased profitability.

I have chosen to keep the brands that have fallen from this list on the list. However, I will point out their current status, and a *** means they have recently fallen from glory and have even turned anti-patriotic.

The Top 20 Most Patriotic American Brands in 2023–24

Here are the brands that have earned the distinction of being among the most patriotic in America, according to the Brand Keys survey:

Jeep: Renowned for its ruggedness and American heritage, Jeep epitomizes adventure and freedom — a quintessential American value.
***Disney: With its timeless stories and iconic characters, Disney has captured the imagination of generations, embodying the magic and wonder of America. This is probably why they are not among some of the most hated companies on Earth, because their loyal customer base feels that Disney has betrayed their customers, children and even our country. Don’t make the same mistake.
Ford: A symbol of American innovation and ingenuity, Ford represents the spirit of progress and determination.
***Coca-Cola: As a global ambassador of American culture, Coca-Cola has spread happiness and refreshment worldwide, reflecting the optimism and resilience of the nation until their anti-White company policies and anti-American racism against an entire culture, which is their customer base. Again, many people now feel as though Coca-Cola has betrayed their customers, the very people who helped build their brand.
Levi Strauss: With its iconic denim jeans, Levi Strauss embodies the rugged individualism and pioneering spirit of America’s frontier.
Amazon, Coors, Walmart: These brands, known for their ubiquity and accessibility, have become synonymous with the convenience and abundance of American life.
American Express, Hershey’s: Trusted and iconic, these brands evoke feelings of security and comfort, reflecting the stability and generosity of American society.
*Apple: A symbol of innovation and creativity, Apple represents the cutting-edge technology and entrepreneurial spirit that define America. Although Apple has not fallen completely off this list, they are certainly teetering on it with their anti-White commercials, look and feel. Just to be clear, a company should not be anti-ANY COLOR or race.
Jack Daniels: With its rich heritage and unmistakable flavor, Jack Daniels embodies the craftsmanship and tradition of American whiskey.
OpenAI: At the forefront of artificial intelligence research, OpenAI represents America’s commitment to pushing the boundaries of knowledge and technology.
Ralph Lauren, Domino’s: These brands, known for their distinct identities and unwavering quality, embody the sophistication and excellence of American craftsmanship.
Sam Adams: Brewed with passion and pride, Sam Adams celebrates the spirit of independence and entrepreneurship that defines America’s brewing tradition. Sam Adams should be much higher on this list.
Colgate: Trusted by generations, Colgate symbolizes American innovation and excellence in oral care.
Pepsi Cola: A beloved beverage choice for millions, Pepsi Cola reflects the vibrancy of American culture.
Harley Davidson: As an emblem of freedom and individuality, Harley Davidson captures the rebellious spirit and adventurous nature of America’s open roads.
John Deere, NBA: These brands, representing agriculture and sports respectively, showcase America’s love for hard work, competition, and the great outdoors.
KFC, Goodyear: Known for their distinct products and enduring legacies, these brands reflect America’s culinary and automotive traditions.
Gillette: A leader in grooming products, Gillette represents American innovation and sophistication in personal care.
Costco, Macy’s: These retail giants offer consumers unparalleled choice and value, reflecting the abundance and diversity of American commerce.
New Balance: Committed to quality and performance, New Balance embodies the resilience and determination of American athletes.

Celebrating National Pride and Corporate Citizenship

As we celebrate these iconic brands and their contributions to American culture and society, it’s evident that patriotism goes beyond mere symbolism — it’s about embodying the values and ideals that define the nation.

Whether through innovation, tradition, or community engagement, these brands exemplify what it means to be truly patriotic in today’s drastically-changing world.

In a commercial playing field where consumer choices are influenced by more than just product features, the importance of aligning with values such as patriotism cannot be overstated. As businesses strive to build lasting connections with consumers, embracing the spirit of patriotism can be a powerful catalyst for success.

Let us continue to celebrate and support these patriotic American brands, recognizing their role in shaping our collective identity and fostering a sense of national pride.

And, of course, let’s strive to live up to our own version of patriotic American companies and people. We can turn things around.

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If you have any questions or want to talk through some of these marketing ideas, reach out to me any time at: David@crosscopywriting.com

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For a practical guide to promote Traditional American Values: 20 Ways to Infuse Your Marketing with Strong Work Ethics and Traditional American Values download the guide HERE.