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No shortcuts, games or hacks — just proven methods that work.
What? Even the crickets won’t chirp for you? You’re in business, you have your business cards, you slapped together a website, and nothing. No phone ringing, no email inquiries, nothing! Dead silence! Yup, I get it. I’ve talked about this a lot, in my blog, newsletter and to realtors in person. And the truth is that some get it and most don’t. No matter how many times I give them the answer, they just keep looking at me like I must be wrong, or there’s GOT to be a way for me to do nothing and have a title-wave of customers flood my office! Yeah, I’m sure there is some pill somewhere out there that will magically drive customers into your office and magically make you drop 25 pounds too.
I don’t know the name of that pill and I don’t know where its sold. So in the meantime, we’ll just have to roll up our sleeves and do actual work. Sorry, but as Arnold Schwarzenegger says about exercise and getting in shape, there are NO shortcuts. You just HAVE to do the work. There’s no way around it. Although we all wish there was.
I guess that’s why there are so few truly successful people, although that number is growing like never before.
Competition is everywhere
No matter what business you’re in, especially in real estate, competition is everywhere. I don’t know the stats on it, but I think real estate must be one of the most competitive professions around. So, that begs the question: What are you doing to stand out?
Seriously, what are you doing to get the attention of your potential clients? Again, I’ve written about this a lot, but it’s worth revisiting because it’s THAT important.
Here are some recent articles that go into more detail about this topic:
Just being open for business or counting on older, more experienced realtors to throw you their leftovers won’t get you to your goals of wealth or even a respectable and reliable income. Even action won’t get you there…but, the RIGHT action will.
As I said, I’ve covered this before, and I’ll link some of my other articles below, but let me give you a perfect jumping-off place.
Creating Your Path to More Real Estate Sales
Get the basics in place before you spend any more money on advertising. Don’t drive visitors to a website that’s not optimized to capture leads or that’s not all about you and your experience.
Your website should be a combination of branding and lead capture. And that’s it.
Do NOT have a website flooded with listings pulled from the MLS that are not yours. If people want to browse listings, they’ll go to Redfin or one of those sites. They go to your site to find a realtor, that’s it! So make it about you and why you’re the best choice.
Building Your Online Presence
Start a blog. I know you don’t want to and you can’t or don’t like to write, but do it anyway. If you don’t want to do it, farm it out to me or someone like me. It’s not expensive and you’ll have regular posts. AND WHY DO YOU NEED A BLOG, I hear you ask? Simple, because it makes you look smart.
That’s the short and skinny of it. The SEO drives traffic to your local (city or neighborhood-specific) website, and when people get there, it looks like you know your industry — it looks like you know what the heck you’re talking about. So do it. Don’t think about it, argue about it, try to rationalize your way out of it. Like Nike says, Just do it!
Then create some lead magnets- yes, FREE downloads. Again, it makes you look like you know what you’re doing, and it’s interactive. People like to do things when they get to a website. And if you have something useful for free, then you’ll get people interacting with your website and you.
More Effective Marketing Strategies
When on your path to more real estate sales, you can’t avoid social media. And it may be like the blogs for you. Some people just don’t want to post on social media. Then again, have me or someone like me do it for you. It’s not expensive and it gets you known.
You need a presence in public and online. People see that you are a real person giving advice and useful information about real estate. It makes you relatable.
Your advertising path to more real estate sales
Now, go get yourself some local advertising. You could do Facebook, X or Google, but think about your local audience first.
Do you have a really good local community newspaper, either online, in print or both? If they have a good local readership, I would recommend you talk to them about ad prices and negotiate those prices down so you can afford an annual plan.
You don’t have to pay up front for an annual plan, but if you commit to a year, they’ll lower the prices for you. And if you can pay up front, you’ll get a bigger discount. And the point is that you want consistency with your advertising.
Don’t advertise for one month and say, “This doesn’t work.” It takes time. That’s why I said do it for a year. Then renew after the year is up.
So, in a nutshell, these are the basics. Get these in place, then you can go shake hands, kiss babies, and develop relationships.
But this is your basic path to more real estate sales that you really should not avoid or go around.
And yes, I can help you create any and all of this. Reach out to me at CrossCopywriting.com/Contact.
And sign up for my newsletter Agent Buzz. It’s full of daily and weekly marketing tips, how-to’s and information for the real estate industry, and, to help you bring in more leads and make more money.
Here are some recent articles that go into more detail about this topic:
Real Estate Marketing Basics That Actually Work
Generate More Listings Using Practical Marketing Logic
Hyperlocal Real Estate Advertising Strategies That Actually Work
