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Dorchester Center, MA 02124
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Building long-term trust and familiarity through long-term advertising beats quick short bursts of advertising 100% of the time. I can’t tell you how many conversations I’ve had with realtors and business professionals who question the need for marketing and advertising.…
Ancient warrior wisdom meets modern real estate mastery — proven strategies for unshakeable success The weathered scrolls of samurai success principles might seem disconnected from real estate excellence, but after years of studying both, I’ve discovered something remarkable: the same…
Learn why mindset and self-discipline are the hidden keys to real estate prosperity — and how to master them I’ll never forget sitting across from a bright-eyed new agent who had just gotten his license and wanted help with his…
From City Council Decisions to Home Buying Guides: Creating Content That Converts I spend a lot of time telling agents that effective real estate lead magnets are literally hiding in plain sight all around them. While everyone else is creating…
Action Shots — The Seductive Secret Weapon Smart Agents Wield & Why Movement Magnetizes Money There’s a moment in every successful home showing that no static headshot can capture — that electric instant when you gesture toward a sun-drenched window…
How lifestyle-themed events can create unforgettable homebuying experiences Lifestyle-Themed Events in Real Estate Marketing Look, let’s not pretend that the real estate market is a friendly place where realtors all hold hands and sing kumbaya. The market is tough and…
Hard Work Beats Empty Promises in Real Estate Marketing So Buckle Up Sweetheart The stench of desperation hung thick in the air, mingling with the acrid smell of burnt coffee. Another “get-rich-quick in real estate” seminar was winding down, leaving…
Mastering Real Estate Marketing – How Top Realtors Become the Go-To Experts Buyers Can’t Resist Picture this: You’re a realtor, standing on the edge of a bustling marketplace. The air is thick with opportunity, and you can almost taste the…
Mission-Ready Strategies for Real Estate Mastery Through Precision and Discipline We’re always looking for that edge to get ahead in life and our careers; it’s the perpetual quest of the ambitious. But are we looking in the right place? We…
Highlighting a Home’s Best Features Through Expert-Guided Video Tours With So much competition in real estate and with So much of the same everywhere you look, innovative marketing techniques can easily make you stand out above the noise and clatter…
How Performance Staging Can Transform Your Property Listings and Marketing Strategy Alright come on, you guys know better than anyone that real estate is FREAKISHLY competitive and that innovative marketing can make all the difference. You’ve seen other realtors do…
Ditch the Freaking Excuses, Outwork Everybody — Your Fast Track to Real Estate Dominance You see those “giants” in real estate? The ones you think are untouchable, out of your reach? Wake up. They’re not as far ahead as you…
As Quality Real Estate Clients Become Scarce, Sharpen Your Focus Look, you’ve been cold-called before, and basically, you didn’t like it. Guess what? Nobody else likes it either. But there has been that rare person who cold-called you that you…
The Shocking Truth About What Clients Really Want (Hint: It’s Not Your Ivy League Degree or Your ‘Years of Experience’) If you’re easily offended or hurt, turn away because there’s something I need to be direct with you about. Seriously…Your…
Face the Harsh Truth, Do What’s Needed, Stop Wasting Time and Start Making Money I often imagine two realtors, worlds apart yet united in their struggle. A frantic newcomer, fresh-faced and eager, stressing to keep up with the competition while…
Discover Why Less Is More – The Counterintuitive Approach That’s Revolutionizing Real Estate Success “Do I really need to do marketing?” “Does marketing really work?” I hear these questions all the time, and I want to pull my hair out.…
From Lavish Campaigns to Shoestring Budgets Alright, listen up, you ambitious real estate mavens! I know what you’re thinking: “Gee, I wish I could afford to hire a marketing genius like David Cross— someone with the mental capacity of Einstein,…
Because Apparently, Just Listing Square Footage Isn’t Cutting It Anymore. Listen up, you property-peddling people. The marketing gurus are screaming about storytelling like it’s the second coming of Christ. Why? Because your boring-ass listing descriptions and marketing messages are putting…
Prove Your Worth in a Skeptical Market: Authentic Client Content is Your Secret Weapon Look, I know you provide a valuable service. You know you provide a valuable service. Some previous home buyers and sellers know you provide a valuable…