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Why Dominating One Neighborhood Beats Trying to Work an Entire City Most agents try to cover too much territory, diluting their impact and wasting their budget. But those who understand hyperlocal real estate advertising know a powerful truth — dominating…
A Month-by-Month Guide to Maximizing Your Advertising Impact Throughout The Year I think most already know that the rhythm of real estate advertising follows predictable seasonal patterns. But did you know that understanding how to leverage these patterns through seasonal real…
Where And How To Advertise When Your Clients Live The Ultra-Wealthy Lifestyle When it comes to luxury real estate advertising, forget everything you know about traditional marketing. I recently spoke with a top luxury agent who landed a $45M listing…
A Real-World Guide to What Actually Works in Real Estate Advertising (from someone who sells advertising) I’ve watched countless agents throw money at advertising without a real plan, and I get it — the pressure to generate leads is intense.…
The One Advantage Realtors Can’t Afford to Ignore If You Want to Dominate Your Market Let’s cut right to the chase — too many realtors think of marketing and advertising as an optional extra. “I get business from referrals,” they’ll…