Tag Niche Market

Business, Copywriting, Marketing, Real Estate

Your Next Client Is Hiding In Plain Sight. Here’s Where To Look

Figure Out Where Your Perfect Clients Are Already Hanging Out (Online and Off) Let me share something I’ve learned after years in real estate marketing — casting a wide net doesn’t always bring in the best catch. The most successful…

David Cross
November 19, 2024

Business, Copywriting, Marketing, Newsletters

Why Diversity in Marketing Should Be Avoided at All Costs

Unveiling the Myth of Universal Appeal As fledgling entrepreneurs embark on their business journey, it’s not uncommon to hear the optimistic declaration that “everybody” is their potential customer. However, this enthusiasm often stems from an idealistic perspective rather than a…

David Cross
November 22, 2023