The Video Marketing Secret That’s Making 1% of Realtors Filthy Rich (And How You Can Join Them)

Look, I’ve been in the real estate marketing game for over a decade now. I’ve cold-called more realtors than I care to count and seen more realtor websites than I care to admit, and I’ve got to tell you something that might surprise you: hardly any of you are using video marketing effectively. And trust me, you’re missing out big time.

The Real Deal on Video Marketing in Real Estate

Let me break it down for you. From what I’ve seen — and this is just my personal experience and estimates, mind you — only about 1% of realtors out there are using video as a marketing tool. And get this: only half of that 1% is doing it well. That’s not a typo, folks. We’re talking about a tiny fraction of the industry tapping into this goldmine.

Now, I’m not saying this to make you feel bad. I’m saying it because there’s a massive opportunity here, and I want you to grab it with both hands.

Video Marketing: It’s Not As Scary As You Think

I know what some of you are thinking. “Video? That sounds complicated and time-consuming. I’m not a tech whiz!” But here’s the thing: it doesn’t have to be complicated. You don’t need to be Steven Spielberg to make effective videos. Heck, you don’t even need fancy equipment these days.

Most of you are already using video footage for your listings, and they look great! So why not turn the camera on yourself? Video is an incredibly powerful tool for communicating your value proposition, showcasing your personality, and demonstrating your skills and knowledge. And let’s not forget about that charm and niche expertise of yours — video is perfect for letting those shine through.

And you don’t have to believe me, just ask Ryan Serhant. Ask him what he thinks about video for realtors.

So, What Should You Be Doing?

Alright, let me give it to you straight. Here’s what I think you should be doing with video (and remember, this is just my opinion as a marketer who’s been in the trenches of real estate marketing for over a decade):

Start with the basics: Create one or two high-quality, well-produced videos to introduce yourself. Think of these as your video business cards.
Get chatty: Use video to talk about real estate news, your local market, specific neighborhoods, schools — the good, the bad, and the ugly. Be real, be informative. Talk about crime, the state of local politics — are they left or right leaning. What are the local attractions, what are the local things to do, etc. The list goes on and on.
Consistency is key: The more video you produce, the better. It doesn’t have to be perfect, it just has to be you.
Spread it around: Post your videos on your website, start a YouTube channel, get on TikTok. Use Instagram, Facebook, even X (formerly Twitter) if that’s where your audience is.
Don’t overdo it: You don’t have to be everywhere. Pick one or two platforms and build your audience there. Quality over quantity, folks.

Real Talk from Real Pros

Don’t just take my word for it. Let’s hear from some folks who’ve been killing it with video:

“Tom Ferry, renowned real estate coach and marketing expert, emphasizes:

“Video is no longer an option in real estate, it’s a necessity. It’s the best way to build trust, showcase your personality, and connect with potential clients before they ever meet you in person. In today’s digital age, if you’re not using video, you’re invisible.”

Ryan Serhant, star of Million Dollar Listing New York and CEO of SERHANT., shares:

“If you’re not using video, you’re not going to sell anything. Video is the best way to build your brand and connect with potential clients. It’s how people get to know you, trust you, and ultimately want to work with you.”

Marketing guru Gary Vaynerchuk puts it bluntly:

“The single most important strategy in content marketing today is video. Period.”

Noah Kagan, founder of AppSumo and Sumo.com, offers this insight:

“Video is one of the best ways to stand out in a crowded market. It humanizes your brand and allows you to connect with your audience in a way that text simply can’t match.”

Enes Yilmazer, luxury real estate agent and popular YouTuber, shares his experience:

“Video has completely transformed my real estate business. It’s not just about showcasing properties anymore; it’s about building a personal brand and creating a connection with your audience. My YouTube channel has become my biggest lead generator.”

The Bottom Line

Look, I’m not here to sugar-coat it. The real estate industry isn’t exactly known for being on the cutting edge of tech. But that’s exactly why video marketing is such a huge opportunity for you.

Real-World Impact: Why These Videos Matter

Let me share something with you that really drove home the power of video marketing in real estate for me.

You know how sometimes you want to get a feel for a city or area you’re not familiar with? Well, I found myself doing just that recently, and guess what? The most useful and informative videos I came across on YouTube weren’t from travel guides or local tourism boards — they were from realtors.

These creative and industrious agents were using simple video cameras, often just their smartphones, to create neighborhood tours. They’d walk around, showing off the local hotspots, talking about the city vibe, breaking down different neighborhoods, and even discussing important factors like crime rates and school quality.

And let me tell you, these videos were gold. They gave me a real sense of what it would be like to live in these areas. No fancy production, no scripted speeches — just honest, on-the-ground insights from people who know their communities inside and out.

This is exactly the kind of content that not only helps potential buyers but also positions you as the go-to expert in your area. It’s the perfect example of how video can set you apart in the real estate game.

Wrapping Up:

By using video, you’re not just selling properties; you’re selling yourself. You’re building trust, showcasing your expertise, and connecting with potential clients before they even pick up the phone.

So here’s my challenge to you: grab your phone, hit record, and start your video marketing journey today. It doesn’t have to be perfect. It just has to be you.

Ready to Revolutionize Your Real Estate Marketing?

Look, I get it. Diving into video marketing can feel overwhelming. But remember, you don’t have to do this alone. If you’re ready to take your real estate business to the next level with video marketing, I’m here to help.

Head over to CrossCopywriting.com to learn more about how we can supercharge your real estate marketing strategy. We’ll work together to create a video marketing plan that showcases your unique strengths and connects you with more potential clients than ever before.

And hey, why stop there? If you want to stay on top of the latest real estate marketing trends, tips, and tricks, sign up for my newsletter, Agent Buzz. It’s a constant stream of real estate marketing talk, tips, and encouragement delivered straight to your inbox. Trust me, it’s the kind of insider info that can give you a serious edge in this competitive market.

Sign up now HERE and join a community of forward-thinking realtors who are changing the game with smart, effective marketing strategies.

Remember, in the world of real estate, those who adapt don’t just survive — they thrive. So what are you waiting for? Let’s make your video marketing dreams a reality. Your future clients (and your bank account) will thank you.

Read on Medium.com HERE.