Because Apparently, Knowing What You Want and What They Want is Rocket Science

Alright gang, pay close attention, I’m about to drop some mind-blowing, earth-shattering knowledge on you. Ready? Here it comes: Know your own damn goals and figure out what the hell your clients want. No sh*t, right? Ancient knowledge? But you’d be amazed how many of you don’t start by answering these simple riddles.

Know Where the F*** You Want to Go

First things first, genius. Before you start peddling houses like they’re going out of style, how about you figure out what you actually want? Pretty simple, huh? Ask yourself:

How many sales do you want to close? 4 a year? 6? Or are you a real go-getter aiming for 23?
Wanna play with the big boys in luxury real estate?
Prefer dealing with retirees who can’t decide between beige and off-white? (It’s a tough call for me too)
Or maybe you get your kicks from hand-holding first-time buyers through their panic attacks? (here comes one now…head between the legs)

Know where the f*** you want to go in this business. Write it down, tattoo it on your forehead, whatever. Just make sure it’s crystal clear in that noggin of yours.

Here’s a Ground-Breaking Idea: Know Your Client’s Goals

Now, here’s something pretty obvious but that most realtors miss because they’re too busy admiring their headshots: Know your client’s goals. Brilliant, huh? I’ll give you a moment to pick your jaw up off the floor.

Are they empty nesters finally kicking the kids out?
Some rich bastard buying their third summer mansion?
Or are they poor saps who’ve just scraped together enough for a down payment on a shoebox?
Do they want to raise their brats there or flip it in 5 years?

Crazy idea: Maybe if you knew what they wanted, you could actually help them find it. Revolutionary concept, I know. Don’t let the admiration fade, keep reading.

Aligning Your Sh*t: It’s Not Rocket Science

Once you’ve performed a skull-rectum separation procedure and figured out both your goals and your client’s aspirations, something magical happens. The clouds part, angels sing, and suddenly you can actually do your job effectively. Who would’ve thought?

This miraculous alignment allows you to:

Stop wasting time on properties that don’t fit
Actually provide useful service (shocking, I know)
Close deals faster because you’re not a clueless moron
Make clients happy (yes, it’s possible)
Achieve your own goals while helping clients. Mind-blowing stuff.

The Impact on Your Sorry Excuse for a Career

Do this alignment thing consistently, and watch what happens:

Clients might actually refer you instead of warning others about you
You could develop a reputation that doesn’t make people cringe
You might close deals without resorting to black magic
You could use your time efficiently (novel concept, right?)
Hell, you might even enjoy your job. Crazy talk, I know.

Remember, success in real estate isn’t just about the number of zeros on your commission check (although in this case, more IS better). It’s about not being a total screw-up and actually helping people find homes they want. Align your sh*t with your client’s, and you might just make it in this cutthroat business.

There you have it, folks. The secret to not being a complete disaster in real estate. Now go forth and try not to mess it up.

Now that you’ve extracted your cranium from your rectal cavity and realized that, shock and horror, marketing actually matters in this savage and ruthless business, it’s time to get your sh*t together.

Yeah, I’m talking about making sure people know you actually exist beyond your mom and your cat. Radical concept, I know.

So, if you’re ready to stop being a marketing dunce and actually make some real money, drag your sorry ass over to my contact page. I’ll haul you kicking and screaming into the 21st century and maybe, just maybe, guide your hopeless self to financial success.

Because let’s face it, you need all the help you can get. Don’t be a hero — reach out before your career flatlines. You can thank me later when you’re not eating ramen for dinner every night. CrossCopywriting.com/contact

And click HERE to read on Medium.com