Why Busting Your Ass Beats Being a Smooth Talker Every Damn Time

Listen up, you aspiring real estate moguls. I’m about to drop some truth bombs about charisma in real estate that might just save your sorry careers. Spoiler alert: It’s not all about being a smooth-talking charmer…although that does help.

Charisma: The Real Estate Cheat Code (Sort Of)

Having dashing good looks and charisma like yours truly, or developing charisma, is definitely a boost in any field, especially in real estate. It helps you get out there in front of people, talk to anyone, attract people and clients (like me, obviously), and it gives you an edge over other people. It’s like having a cheat code in the game of real estate…bold and fearless.

But here’s the thing: If you don’t have charisma and you don’t think you can develop it, then you better work your ass off. That’s right, you heard me. Hard and consistent work will outperform charisma, luck, and talent every day of the week and twice on Sundays.

The Unicorn Combo: Charisma + Luck + Talent

Now, if you’re one of those insufferable bastards blessed with charisma, good luck, and a bunch of talent, then there’s no reason you aren’t the Elon Musk of real estate. Aside from a negative self-image or self-belief (which, let’s face it, you probably don’t have if you’re this blessed), nothing should hold you back with this winning combo.

So if you are that person, I want to see you on the Top 1% List next year.

But let’s get real. That’s not 85% to 90% of the people on the planet. So what do the rest of you mere mortals do?

For the Rest of Us Schmucks: Work, Work, Work

Yes, it may suck to hear, but if you’re not one of those blessed with that mysterious quality, charisma, then you have to work your ass off. That’s right, if you’re not a naturally lucky person and you’re socially awkward with little natural talent, you can still succeed in your real estate career.

But you’ll just have to outperform those other lucky, handsome, skillful, socially adept people who somehow just know how to work a room and work people.

You’ll have to dig your heels in, roll up your sleeves, and use good old-fashioned elbow grease. That’s right, you heard it…work! Good old-fashioned effort and work. As crazy as it sounds in this age of instant gratification, YouTube stars, influencers and “life hacks.”

The Consequences of Slacking Off

Now, let’s talk about what happens if you don’t put in the work. While those “naturally talented” folks are closing deals left and right, you’ll be left eating their dust, wondering why your phone isn’t ringing. You’ll watch as the “lucky” ones snag the best listings while you’re stuck trying to sell that creepy house on the edge of town that may or may not be haunted.

Fail to outwork the competition, and you’ll find yourself:

Eating ramen noodles instead of steak
Driving a beat-up clunker instead of that shiny BMW
Explaining to your spouse why you can’t afford that vacation… again
Contemplating a career change to something less demanding, like professional cat herding (but I hear they have a lot of applicants this year)

The Bare Minimum: Don’t Be a Social Pariah

Now, you can’t be antisocial. That particular personality trait is about as conducive to a successful real estate career as a fear of houses. You have to at least want to talk to people, even if it doesn’t come naturally to you.

Good News: You Can Learn This Sh*t

Here’s the silver lining, you socially awkward ducklings:

Charm can be learned
Skills can be developed
Luck can be cultivated (yes, all that woo-woo, new-age stuff is true. If you THINK you’re lucky, then you are. If you THINK you’re unlucky, then you are. You become what you think and feel. It’s all true, so start thinking you’re the luckiest son of a gun in real estate…and believe it!)

You can build a thriving real estate business on effort and developing your skills. Hell, you can even become a force of nature if you so choose. Why not? There’s no reason you can’t outshine everyone. It’s been done before by people who had no business succeeding but decided to anyway. Why not you?

The Bottom Line: No More Excuses

So, what’s it gonna be? Are you going to sit there moaning about how you’re not as charming as that top-producing agent across town? Or are you going to get off your ass and outwork every single one of those smug, charismatic bastards?

Remember, in real estate, the spoils don’t just go to the charming. They go to the persistent, the hardworking, and the ones who refuse to quit. So, whether you’re as charismatic as a wet mop or as smooth as silk, your success in real estate comes down to one thing: how hard you’re willing to work.

Now get out there and show those naturally gifted folks what real determination looks like. Your bank account will thank you.

***

Alright, listen up, you real estate warriors. You’ve just had your ass handed to you with some hard truths about success in this cutthroat business. Now, here’s your chance to actually do something about it.

You want to outperform those smug, charismatic bastards? You want to dominate your market even if you’ve got the charm of a brick? Then it’s time to swallow your pride and get some professional help.

That’s where I come in, you lucky sons of guns.

Head over to CrossCopywriting.com and prepare to sell your firstborn, because quality don’t come cheap. But here’s the deal: You pay me those high prices, and I’ll help you outperform and out-market your competition so hard they’ll think you made a deal with the devil (although I’m more like a saving angel)

I’ll take your sorry excuse for marketing and turn it into a lead-generating, client-attracting, money-making machine. While your competitors are still practicing their smile in the mirror and trying to figure out how to use hashtags, you’ll be drowning in clients and swimming in commissions.

So, what’s it gonna be? Are you gonna keep fumbling around in the dark, or are you ready to let a pro light the way to your financial success?

Get your ass over to CrossCopywriting.com now. Your bank account will thank me later.

Remember, in this game, you’re either playing and paying to win or you’re sitting on the sidelines. Choose wisely, hotshot.

Read on Medium.com HERE